Privacy Policy

Last updated: November 8, 2026

Steady Loop is a small game studio. This policy explains what information is handled when you visit steadyloop.dev or play our games, including Purrfect Fit. In short: our games do not ask you for an account or for personal details. They do use Google AdMob to show ads and Unity Analytics to understand how the game is played and to fix crashes. This page explains exactly what that means.

1. Who we are

The games and this website are operated by SteadyLoop, a sole proprietorship in the Republic of Korea owned by Eunhae Park. Address: 803-302, 40 Surisan-ro, Gunpo-si, Gyeonggi-do, Republic of Korea. Email: master@steadyloop.dev. In this policy, "we" and "us" mean SteadyLoop.

2. This website

steadyloop.dev is a static site. We do not run analytics, we do not set cookies, and we do not load third-party scripts, fonts, or trackers. Fonts, images, and store badges are hosted on the site itself. Store badges link to the App Store and Google Play, which apply their own privacy policies once you leave this site.

The site is served by Cloudflare. Like any web host, Cloudflare processes technical request data, such as your IP address and browser type, to deliver the page and protect it from abuse. We do not use that data to identify visitors or build profiles of them. See Cloudflare's privacy policy for details.

If you email us, we receive your email address and whatever you write. We use it only to reply, and we keep it for as long as the conversation needs it.

3. Our games

Our games do not ask you to create an account, and we do not ask for your name, email address, contacts, precise location, or photos. The information below is collected by the services built into the game.

3.1 Advertising (Google AdMob)

Our games show ads through Google AdMob, including banner ads, full-screen ads, and optional rewarded ads that give you a hint. The AdMob SDK may collect and process:

Advertising identifier (Google Advertising ID on Android, IDFA on iOS when you allow tracking)
IP address and the approximate location derived from it
Device and software information, such as device model, operating system version, language, and screen size
Ad interactions, such as impressions and clicks
Diagnostic and performance data related to ads

Google uses this information to deliver and measure ads, to personalize them where the law and your settings allow, and to prevent fraud. We receive aggregated reports about ad performance and revenue, not the raw data. See How Google uses information from sites or apps that use its services and Google's Privacy Policy.

3.2 Analytics and diagnostics (Unity)

Our games on the App Store and Google Play use Unity Analytics and Unity Diagnostics, provided by Unity Technologies. Collection is on by default when you start the game. It helps us see which stages are too hard, how the game is used, and what crashes need fixing. Unity collects:

A random installation identifier created by Unity (not your name or account)
Device and software information, such as device model, operating system, language, and app version
IP address, used to estimate your country
Sessions and how often the game is played
Gameplay events: entering the title and lobby screens, starting and clearing stages, using hints, and receiving ad rewards
Purchase records: the product, price, currency, and transaction ID of in-game purchases
Crash and error reports, including the technical details of the error

We look at this information in aggregate in Unity's dashboard. See Unity's privacy policy for game players.

3.3 Purchases

In-game purchases are processed by Apple (App Store), Google (Google Play), or Toss (Apps in Toss). We never receive your card or payment details. The game on your device receives confirmation of what was bought so it can deliver the item and restore it later; we do not run a server that receives it. For App Store and Google Play purchases, the purchase record described in section 3.2 is also sent to Unity Analytics. Apps in Toss purchases are not sent to Unity.

3.4 Apps in Toss version

In Korea, Purrfect Fit is also available as a mini app inside the Toss app (Apps in Toss). That version does not use Unity Analytics, Unity Diagnostics, or Google AdMob. Purchases and ads there are handled by Toss (Viva Republica, Inc.) under the Toss privacy policy. Toss gives the game a game-specific user identifier in hashed form, which the game stores only on your device and does not send to us.

3.5 Information stored on your device

Your progress, items you own, and settings are saved only on your device. We do not keep a copy on our own servers, so deleting the game or changing devices may erase progress. Permanent purchases can be restored from the store.

Your choices

Android: in Settings, go to Google → Ads to opt out of ad personalization or delete your advertising ID.
iOS: when the game asks to track you, you can decline. You can change this later in Settings → Privacy & Security → Tracking.
EEA, UK, and Switzerland: the game asks for your consent before showing personalized ads. You can change your choice from the privacy settings button in the game's settings.
Any device: manage Google's ad personalization at adssettings.google.com.
Analytics: the game currently has no in-game switch for Unity Analytics. Deleting the game stops all further collection. You can also email us to object to analytics or to ask for deletion.

Please be aware: Unity's data is tied to a random installation identifier that the game does not show you, and we do not know who you are. Because of this, we may not be able to match an email request to specific data. We will tell you honestly what we were and were not able to do. Data Unity has already collected is kept under Unity's policy.

5. Retention

We keep emails only as long as we need them to respond and follow up. Information collected by Google and Unity is kept by them according to their own policies. We do not store it on our own servers.

6. Children

Our games and this website are not directed to children under 13 (under 14 in Korea). We do not knowingly collect personal information from children. If you believe a child has given us personal information, contact us and we will delete what we can.

7. Your rights

Depending on where you live, you may have the right to ask what information is held about you, to correct or delete it, to object to how it is used, or to withdraw consent. The only information we hold ourselves is correspondence you send us. For analytics, email us and we will do what we can, as explained in section 3. For advertising data, use the tools in section 3.

8. Regional notices

EEA, UK, and Switzerland

We rely on the following legal bases:

Personalized ads: your consent, asked for in the game
Non-personalized ads, analytics, and crash diagnostics: our legitimate interest in providing a free, working game and improving it
Delivering purchases: performance of the contract with you

You can object to processing based on legitimate interest by emailing us, and you have the right to complain to your local data protection authority.

United States

We do not sell personal information for money. Some state laws, such as California's, treat the use of advertising identifiers for personalized ads as "sharing" for cross-context behavioral advertising. AdMob may do this. To opt out, use your device's ad settings listed in section 3. We do not discriminate against you for exercising your rights.

9. Security

This site is served over HTTPS, and our games talk to service providers over encrypted connections. We collect as little as we can. No method of transmission or storage is perfectly secure, so we cannot guarantee absolute security.

10. Changes to this policy

We will update this page when our practices change, for example when a game collects something new. The date at the top shows when it was last revised. A Korean version is available at 개인정보처리방침.

11. Contact

Questions or requests about this policy: master@steadyloop.dev. Our terms are at Terms of Service.